Tuesday 31st March:
In an announcement made yesterday, Proton MD proudly announced that the national car manufacturer is diversifying into the huge car accessories market which is as yet untapped on a large scale by car manufacturers. The Proton MD confessed that a walk around Sunway one day had inspired him to suggest to the Proton management to take a plunge into this market.
"I was walking around Sunway one day and I was awestruck by how lively the auto aftermarket products scene is. There are tonnes of people modifying their cars with aftermarket products. The place is littered with turbos, superchargers, stickers and what have you. The people just like to personalise their cars, be it the engine, for more power or the body, for a distinctive look," enthused the Proton MD. "Of course, Proton is not going to manufacture turbo chargers, super chargers, exhaust pipes or aftermarket pistons, conrods and the likes, not as yet. We will start with body kits."
For a start, a new subsidiary company called Proton Body Kit (PRO-BOD) has been established. "We are starting with some nice body kits for upmarket cars like BMW and Mercedez. That is because the owners of these cars would have the means to purchase these nice upmarket kits."
"We believe PRO-BOD will take the aftermarket scene by storm. This will also ensure Proton's ability to ride out the current economic meltdown,", said he.
The PRO-BOD's Brabust Body Kit Series. Only for serious enthusiasts.